Biography 个人简介
Göran Eriksson is an internationally recognized scholar working in the field of discourse studies, specializing in multimodality and social semiotics. He joined SISU and the Institute of Corpus Studies and Application in September 2024.
His current research is linked to the sociology of health and is concerned with multimodal representations of healthy food and healthy eating in different settings. Ongoing studies look at marketing and is especially interested in how science and scientific expertise is communicated. In another area of interest, he explores different kinds of mobile self-tracking apps, and how such apps form peoples’ notions of health and what constitutes a healthy lifestyle.
He publishes extensively in international peer-review and SCCI-index journals. His latest book is Food Marketing and Selling Healthy Lifestyles with Science, (co-authored with Lauren A O’Hagan). Since, 2021 he is one of the associate editors of the SCCI-indexed journal Discourse, Context & Society.
