Biography 个人简介
Gwen Bouvier (PhD, University of Wales) is a Distinguished Professor at Shanghai International Studies University. Her main areas of research interest are social media, civic discourse, and news representation. Professor Bouvier's publications have focused on multimodal and critical discourse analysis, social media, fashion as discourse and the visual representation of crises in news. She is the Associate Editor for Social Semiotics Journal and Review Editor for Discourse & Society and for the Journal of Multicultural Discourse. Her latest publications include Bouvier, G. and Rasmussen, J. (2022) Qualitative Research Using Social Media. London: Routledge; Bouvier, G. and Rosenbaum, J. E. (2020) Twitter, the Public Sphere, and the Chaos of Online Deliberation. London: Palgrave Macmillan; Zhao, W. and Bouvier, G. (2022) ‘Where Neoliberalism shapes Confucian notions of child rearing: influencers, experts and discourses of intensive parenting on Chinese Weibo’, Discourse, Context and Media. 45; Bouvier, G. and Machin, D. (2021) ‘What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns’, Discourse & Society, 32(3): 307-327.
Memberships of associations and editorial boards
Social Semiotics – Taylor & Francis journal, associate editor, since 2013.
Journal of Multicultural Discourses – Taylor & Francis journal, review editor, since 2016.
International Journal of Marketing Semiotics & Discourse Studies – member of the editorial board, since 2020.
Media, War and Conflict – Sage journal, member of the editorial board, since 2008.
CCMS Research Unit – University of South Wales, member 2011-2013.
Centre for the Study of Media and Culture in Small Nations – University of South Wales, member 2009-2013.
Particip@tions – Journal of Audience and Reception Research, Aberystwyth University (www.participations.org), member of the editorial board, 2003-2008.
War and Media network – University of Sussex (http://www.warandmedia.org), member since 2004.
Research degree supervision
BA level: University of South Wales
MA level: Leicester U, Zayed U, University of South Wales, Örebro U, Zhejiang U
PhD level: Zhejiang University
Conference Participation
31st European Systemic Functional Linguistics Conference, Social Semiotics and Sustainability, SDU, Denmark, 2022. “Distant health careers and vague causalities: moralized official reproductive health communication on social media in China”.
“Engineering Practices” Workshop: The Use of Networks in the Humanities and Social Sciences – Model, Metaphor, Method, RWTH Aachen University, Germany. “Understanding coherence on social media hashtag networks: intensive parenting on Chinese Weibo”.
Grammar and Pragmatics (GaP), Antwerp University, Belgium, 2022. “Social Justice and Social Media Discourses: Morality and Superficiality”.
Approaches to Digital Discourse Analysis 3 (ADDA 3), University of South Florida, Florida, USA, 2022. “Social Activism and the Self as Moral Project”.
Second International Sexual Health Promotion Workshop, University of South Denmark, Denmark, 2022. “Moralized self-empowerment: official reproductive health communication on social media in China”.
International Conference on Frontiers in Discourse Studies, Jiao Tong University, China, 2021. Invited speaker. “Creativity in the Wanghong sphere: Discourses of Neoliberalism and Confucianism in influencers”.
CARP2021, Character Assassination and Reputation Politics Research Lab, George Mason University, Virginia, USA. Invited speaker. “The Limits of Twitter for Social Justice Campaigns”.
Forum on Institutional Discourse and Social Governance, Institute of Fengqiao Experience & Social Governance, Zhejiang Police College, China, 2019. Keynote speaker. “The nature of communication on social media”.
TESPA Annual meeting and multimodality symposium, Taipei National University, Taiwan, 2019. Invited speaker “How can we use multimodal critical discourse analysis to do social media research”.
CADAAD, Aalborg University, Denmark, 2018. “Social Media and Sourcing News: The role of discourses of personalization and emotion and the challenges for CDA”.
International Communication Association (ICA), Prague, 2018. “Trending Marginalized voices in the Irish abortion debate on Twitter”.
MeCCSA, South Bank University, London, 2017. “Using Photographs from Twitter as News Sources: Social media, personalization and emotion in contemporary news”.
Embargo, Ecumenical Patriarchate – A Forum on Modern Slavery, Istanbul, 2017. Plenary session, Invited speaker. “The Media and Public Knowledge about Slavery”.
Scholarly visit and research presentation (invited), Hangzhou Normal University & Zhejiang University, Hangzhou, 2017. “News, Civic Debate, and Social Media”.
Cross-Cultural Communication Conference, Chulalongkorn University, Bangkok, 2016. “Social Media and its Impact on Intercultural Communication: the challenges for a discourse approach”.
Scholarly visit and research presentation (invited), Södertörn University, Stockholm, 2015. “Discourse Analysis of Social Media”.
Cyfrwng – ‘Voices’, Trinity College, Carmarthen, 2010. “How do Welsh Voices resound in Virtual Space. Facebook calling for Identity and Self-classification”.
CAMMRO – third international conference, Media coverage of the 'war on terror', University of London, 2007. “War on the Home Front: the discourse analysis of a Flemish political email message”.
MeCCSA – Media, Communications and Cultural Studies Association yearly conference, Bournemouth University, 2004. “The Television Representation of 9/11: BBC and VRT”.
Crossroads – Culture and Media, Reading University, 2003. “Reading Television”.
Administrative responsibilities
PhD programme co-coordinator
MA co-coordinator
Department social media promotion of BA and MA programmes
Departmental library liaison
Second Year coordinator
Organised PG research colloquium day 2018-19
Head of MA Journalism Connected (Director of programme)
Member of MA curriculum revision team
Faculty Committee member
Graduate Study Committee member
Member of Mobile Learning Research group
Admissions
First Year Coordinator
Delivering open days
Delivering Major’s Days
Applicant interviewing
Advising students
She reviews for many journals, amongst others Social Media + Society; Visual Communication; New Media and Society; Journalism Studies; Journalism Practice; Discourse, Context & Media; Social Science Journal; Review of Communication; International Journal of Communication (IJoC); and Critical Discourse Studies.