Gwen Bouvier Distinguished professor; PhD Coordinator

研究领域：social media, civic debate, digital ethnography, representation, journalism...

办公室：Room 206, 29 Villa

邮箱：gwen.bouvier@gmail.com

  • 个人简介

    Biography 


    Gwen Bouvier (PhD, University of Wales) is a Distinguished Professor at Shanghai International Studies University, Institute of Language Science.  Her main research interests are digital communication and civic debate on social media.  Professor Bouvier's publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography.  She is the Editor for Social Semiotics and Book Review Editor for Discourse & Society, and the Journal of Multicultural Discourses.  Her latest publications include the book Qualitative Research Using Social Media (Routledge, 2nd edition forthcoming 2026) and the articles Cancel Culture and Trigger-Ready Fragmented Interest Groups (TV and New Media, 2025); Social Media and the New Canon of Use for Social Protests (Discourse, Context and Media, 2025); and Evaluating the American-Chinese Trade War on Chinese Social Media: Discourses of nationalism and rectifying a humiliating past (Critical Discourse Studies, 2025).


    Memberships of associations and editorial boards

    • Social Semiotics - SSCI Taylor & Francis journal, full editor, since 2013.

    • Discourse & Society - SSCI Sage journal, book review editor, since 2023.

    • Journal of Multicultural Discourses - Taylor & Francis journal, review editor, since 2016.

    • International research project Ignorance and Inequality in Sexual Health -  South Danish University, member of advisory board since 2024.

    • International Journal of Marketing Semiotics & Discourse Studies - member of the editorial board, since 2020.

    • Media, War and Conflict - Sage journal, member of the editorial board, since 2008.

    • War and Media network - University of Sussex (http://www.warandmedia.org), member since 2004.


    Research degree supervision

    • UG level: University of South Wales - PG

    • MA level: Leicester U, Zayed U, University of South Wales, Örebro U, Zhejiang U - PG

    • PhD level: Shanghai International Studies University (Jin Shangran, Dong Qixin, Emma Wang, Ye Jiaqi, Huan Menghan)


    Conference Participation

    • Diversity in Sexual Health Communication, University of Southern Denmark, Apr 13-14, 2026. Plenary speaker. “Health Communication and the Digital Era.”

    • University of Bucharest, Romania, Feb 17, 2026. Invited speaker. “AI, the Spectacle, and Marx: Who is using the tech and for what purposes?”

    • Macau University, China, Nov 21, 2025. Invited speaker. “Cancel Culture: Judged by Social Media.”

    • 12iCOM, Groningen University, Netherlands, Oct 28-Nov 1, 2025. “Cancel Culture, Transgression, and Trigger-Ready Fragmented Interest Groups: the case of Johnny Depp Versus Amber Heard.”

    • 1st International Conference on Digital Humanities in Language and Literary Studies, Zhenzhou University, China, Oct 10-12, 2025. Keynote speaker. “Going beyond the AI spectacle and the role of the Humanities.”

    • CARP, George Mason University, USA, Mar 19-22, 2025. “Cancel culture: the victim as lightening rod for trigger-ready cancellers.”

    • CADAAD, Poznan University, Poland, Jul 10-12, 2024. Panel organizer and speaker: “The nature of discourse analysis studies in China.”

    • UML/QUB/MWC Workshop: The Politics of Narrating War. University of Massachusetts Lowell, USA, May 16-17, 2024. “Knowing conflicts through gender politics”.

    • 4th International Conference on Frontiers of Discourse Studies, Shanghai Jiao Tong University, China, Dec 9-10, 2023. Keynote speaker. “Social media as a digital tool for changing the world: Online activism, symbolism and moral performance”.

    • 10th International Symposium on New Discourse in Contemporary China (NDCC), Jinhua Zhejiang Normal University, China, Nov 3-5, 2023. Plenary speaker. “Symbolic Gestures as Social Activism”.

    • 16th Pujiang Innovation Forum, Fostering an Open Innovation Environment: Innovation and Global Connections, Shanghai, China, Sep 9-11, 2023. “Social Sciences research training and grant resource allocation”.

    • 18th International Pragmatics Conference (iPRA), Université Libre Belgique, Brussels, Jul 9-14, 2023. “Cute snacks for empowered Chinese middleclass women: How marketing colonizes ideological shifts”.

    • CARP, University of Amsterdam, Netherlands, Jun 21-23, 2023. “Symbolic Gestures as Social Activism on Social Media: Simplifications and Moral Performance as a Threat to Liberal Society”.

    • Digital Humanities and Digital Communication: AI and (new) literacies, UNIMORE Italy, Jun 12-16, 2023. “Understanding the quality of civic debate and coherence on social media hashtag networks: Twitter and Weibo”.

    • [speaking occasions before 2023 available upon request]


    Administrative responsibilities

    • Director of PhD programme (Shanghai International Studies U & Maynooth U);

    • MA co-coordinator;

    • Department social media promotion of BA and MA programmes;

    • Departmental library liaison;

    • Second Year coordinator;

    • Organiser PG research colloquium day 2018-19;

    • Head of MA Journalism Connected (Director of programme);

    • Member of MA curriculum revision team;

    • Faculty Committee member;

    • Graduate Study Committee member;

    • Member of Mobile Learning Research group;

    • Admissions;

    • First Year Coordinator;

    • Delivering open days;

    • Delivering Major’s Days;

    • Applicant interviewing;

    • Advising students


    Academic service

    I review for many journals, amongst others Social Media + Society; Discourse & Society; Visual Communication; New Media and Society; Journalism Studies; Journalism Practice; Discourse, Context & Media; and Critical Discourse Studies.


    Awards

    Outstanding Academic Achievement Award 2023. Zhejiang Foreign Language (Languages & Literatures)

    2023 Elsevier China Highly Cited Researchers list

    2024 Elsevier China Highly Cited Researchers list




  • 科学研究

    Publications


    books

    Bouvier, G. and Rasmussen, J. (2022) Qualitative Research Using Social Media. London: Routledge. (second edition forthcoming 2026)


    edited books

    • Bouvier, G. and Rosenbaum, J. E. (2020) Twitter, the Public Sphere, and the Chaos of Online Deliberation. London: Palgrave Macmillan.

    • Chiluwa, I. and Bouvier, G. (2019) Twitter: Global Perspectives, Uses and Research Techniques. New York, NY: Nova Science.

    • Chiluwa, I. and Bouvier, G. (2019) Activism, Campaigning and Political Discourse on Twitter. New York, NY: Nova Science.

    • Bouvier, G. (2016) Discourse and Social Media. London: Routledge.


    special issues

    • Bouvier, G. and Samoilenko, S. (forthcoming 2026) Lifestyle politics and social media activism. Critical Discourse Studies.

    • Bouvier, G. and Way, L. C. (2021) Everyday politics and social media. Social Semiotics, 31(3).

    • Rosenbaum, J. E. and Bouvier, G. (2020) Twitter, social movements and the logic of connective action, Participations, 17(1).

    • Bouvier, G. (2015) Special issue on Social Media, Culture and Discourse, Journal of Multicultural Discourses, 10(2). 


    journal papers

    • Bouvier, G. and De Leonardis, F. (forthcoming 2027) ‘Europe Started Here’:

    • The Medea Monument in Batumi as a Site of National Pedagogy’. Discourse & Communication.

    • Bouvier, G. and Li, W. (2026) ‘Being aware of ethnocentricity in regard to notions of justice injustices when doing discourse analysis: analyzing a social media hashtag supporting women Afghanistan’. Journal of Multicultural Discourses. https://doi.org/10.1080/17447143.2026.2624088

    • Jin, S. and Bouvier, G. (2025) ‘Cancel Culture and Trigger-Ready Fragmented Interest Groups: The case of Depp versus Amber Heard’, TV and New Media, 26(1): 17-30. https://doi.org/10.1177/15274764241277465

    • Bouvier, G. and Jin, S. (2025) ‘Social media and the new canon of use for social protests: The case of cutting hair to show solidarity with the women of Iran’, Discourse, Context and Media, 64. https://doi.org/10.1016/j.dcm.2025.100867

    • Bouvier, G., Geng, Q. and Zhao, W. (2025) ‘Evaluating the American-Chinese Trade War on Chinese Social Media: Discourses of nationalism and rectifying a humiliating past’, Critical Discourse Studies, 22(5): 511-530. https://doi.org/10.1080/17405904.2024.2331183

    • Bouvier, G. and Machin, D. (2023) ‘#Stand with women in Afghanistan: Civic participation, symbolism, and morality in political activism on Twitter’, Discourse & Communication, 17(6), 721-740. https://doi.org/10.1177/17504813231174802

    • Zhao, W. and Bouvier, G. (2023) ‘Visually representing Cervical Cancer in a Government Social Media Health Campaign in China: Moralizing and abstracting women’s sexual health’, Visual Communications, 22(3), 469-487. https://doi.org/10.1177/14703572231170343

    • Zhao, W. and Bouvier, G. (2022) ‘Where Neoliberalism Shapes Confucian Notions of Child Rearing: Influencers, experts and discourses of intensive parenting on Chinese Weibo’, Discourse, Context and Media, 45. https://doi.org/10.1016/j.dcm.2021.100561

    • Bouvier, G. and Way, L. C. (2021) ‘Revealing the Politics in ‘Soft’, Everyday Uses of Social Media: The challenge for Critical Discourse Studies’, Social Semiotics, 31(3): 345-364. https://doi.org/10.1080/10350330.2021.1930855

    • Bouvier, G. and Chen, A. (2021) ‘The Gendering of Healthy Diets: A multimodal discourse study of food packages marketed at men and women’, Gender & Language. 15(3): 347-368. https://doi.org/10.1558/genl.18825

    • Bouvier, G. and Wu, Z. (2021) ‘A Sociosemiotic interpretation of cultural heritage in UNESCO legal instruments: A corpus-based study’, International Journal of Legal Discourse. 6(2): 229-250. https://doi.org/10.1515/ijld-2021-2055

    • Bouvier, G. and Machin, D. (2021) ‘What Gets Lost in Twitter ‘Cancel Culture’ Hashtags? Calling out racists reveals some limitations of social justice campaigns’, Discourse & Society, 32(3): 307-327. https://doi.org/10.1177/0957926520977215

    • Bouvier, G. and Chen, A. (2021) ‘Women and Fitness on Weibo: The neoliberalism solution to the obligations of Confucianism’, Social Semiotics, 31(3): 440-465. https://doi.org/10.1080/10350330.2021.1930849

    • Bouvier, G. (2020) ‘Racist Call-Outs and Cancel Culture on Twitter: The limitations of the platform’s ability to define issues of social justice’, Discourse, Context & Media, 38: 2211-6958. https://doi.org/10.1016/j.dcm.2020.100431

    • Rosenbaum, J. E. and Bouvier, G. (2020) ‘Twitter, Social Movements and the Logic of Connective Action: Activism in the 21st century – an introduction’, Participations, 17(1). https://www.participations.org/17-01-08-rosenbaum.pdf

    • Bouvier, G. (2020) ‘From ‘Echo Chambers’ to ’Chaos Chambers’: Discursive coherence and contradiction in the #MeToo Twitter feed’, Critical Discourse Studies, 19(2): 179-195. https://doi.org/10.1080/17405904.2020.1822898

    • Bouvier, G. (2020) ‘Is Social Media Activism Really Activism?’, Participations, 17(1): 217-222. https://www.participations.org/17-01-13-bouvier.pdf

    • Bouvier, G. (2019) ‘How Journalists Source Trending Social Media Feeds: A critical discourse perspective on Twitter’, Journalism Studies, 20(2): 212-231. https://doi.org/10.1080/1461670X.2017.1365618

    • Bouvier, G. and Machin, D. (2018) ‘Critical Discourse Analysis and the Challenge of Social Media: The case of news texts’, Review of Communication, 18(3): 178-192. https://doi.org/10.1080/15358593.2018.1479881

    • Bouvier, G. (2018) ‘Clothing and Meaning Making: A multimodal approach to the women’s abayas’, Visual Communication, 17(2): 187-207. https://doi.org/10.1177/1470357217742340

    • Bouvier, G. (2016) ‘Discourse in Clothing: The social semiotics of modesty and chic in hijab fashion’, Gender and Language, 10(3): 364-385. https://doi.org/10.1558/genl.v10i3.32034

    • Bouvier, G. (2016) ‘Social Media and its Impact on Intercultural Communication: The challenges for a discourse approach’, Journal of Communication Arts, 34(3): 25-59. https://so02.tci-thaijo.org/index.php/jcomm/article/view/86005/110956

    • Bouvier, G. (2015) ‘What is a Discourse Approach to Twitter, Facebook, YouTube and other Social Media: Connecting with other academic fields’, Journal of Multicultural Discourses, 10(2): 149-162. https://doi.org/10.1080/17447143.2015.1042381

    • Barry, W. and Bouvier, G. (2012) ‘Cross-Cultural Communication: Arab and Welsh students’ use of Facebook’, Journal of Arab and Muslim Media Research, 4(2-3): 165-184. https://doi.org/10.1386/jammr.4.2-3.165_1

    • Bouvier, G. (2012) ‘How Facebook Users Select Identity Categories for Self-presentation’, Journal of Multicultural Discourses, 7(1): 37-57. https://doi.org/10.1080/17447143.2011.652781

    • Bouvier, G. (2005) ‘Breaking News: The first hours of the BBC coverage of 9/11 as a media event’, Journal for Crime, Conflict and the Media, 1(4): 19-43.

     

    book chapters

    • Bouvier, G. and Afzaal, M. (forthcoming 2026) ‘Discourse Studies and Social Media’, In: Nesi, H. & Milin, P. (eds) International Encyclopaedia of Language and Linguistics, 3rd Edition. Elsevier.

    • Bouvier, G. and Geng, Q. (2024) ‘Judged by social media: Reputation, authenticity and moral character in the celebrity trial of Johnny Depp versus Amber Heard’, In: Ouvrein, G., Jorge, A. & Van den Bulck, H. (eds) Audience Interactions in Contemporary Celebrity Culture: Approaches from Across Disciplines. Washington DC: Lexington Books, pp. 151-170. 

    • Bouvier, G. (2024) ‘Where Neoliberal and Confucian Discourses Meet: The case of female fitness influencers on Chinese social media’, In: Shi, X. (ed) Handbook of Cultural Discourse Studies. London: Routledge, pp. 367-386.

    • Bouvier, G. (2023) ‘From ‘echo chambers’ to ’chaos chambers’: Discursive coherence and contradiction in the #MeToo Twitter feed’, In: KhosraviNik, M. (ed) Social Media Critical Discourse Studies. London: Routledge.

    • Bouvier, G. and Rosembaum, J. E. (2020) ‘Communication in the Age of Twitter: The Nature of Online Deliberation’, In: Bouvier, G. and Rosembaum, J. E. (eds) Twitter, the Public Sphere, and the Chaos of Online Deliberation. New York, NY: Springer. pp 1-22.

    • Bouvier, G. and Machin, D. (2020) ‘Critical Discourse Analysis and the Challenge of Social Media: The Case of News Texts’, In: Martinez Guillem, S. & Toula, Christopher M. (eds) Critical Discourse Studies and/in Communication: Theories, Methodologies, and Pedagogies at the Intersections. London: Routledge. pp 178-192.

    • Bouvier, G. and Rosembaum, J. E. (2020) ‘Afterword: Twitter and the Democratization of Politics’, In: Bouvier, G. and Rosembaum, J. E. (eds) Twitter, the Public Sphere, and the Chaos of Online Deliberation. New York, NY: Springer. pp 315-324. 

    • Bouvier, G. and Chiluwa, I. (2019) ‘Introduction: Twitter – Global Perspectives, Civic Culture and Moral Affect’, In: Chiluwa, I. & Bouvier, G. (eds) Twitter: Global Perspectives, Uses and Research Techniques. New York, NY: Nova.

    • Bouvier, G. and Cheng, L. (2019) ‘Understanding the Potential of Twitter for Political Activism’, In: Chiluwa, I. & Bouvier, G. (eds) Activism, Campaigning and Political Discourse on Twitter. New York, NY: Nova.

    • Bouvier, G. (2014) ‘British Press Photographs and the Misrepresentation of the 2011 ‘Uprising’ in Libya: A Content Analysis’, In: D. Machin (ed) Visual Communication. Berlin: De Gruyter Mouton, 281-299.

    • Bouvier, G. and D. Machin (2013) ‘How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach’, In: Pennock-Spek, B. & Del Saz Rubio, M.M. (eds) The Multimodal Analysis of Television Commercials, University of Valencia Press, Valencia.

    • Bouvier, G. (2007) ‘Breaking News: The First Hours of the BBC Coverage of 9/11 as a Media Event’, In: T. Pludowski (ed) How the World's News Media Reacted to 9/11. Spokane, WA: Marquette Books, 51-83.

     

    reviews

    • Zhao, W. and Bouvier, G. (2021) ‘Visualizing Digital Discourse’, Social Semiotics, 34(3): 512-513.

    • Bouvier, G. (2013) ‘A book review of Britpop and the English Music Tradition (Ashgate Popular and Folk Music Series)’, Perfect Beat, 14(1): 84-85.

    • Bouvier, G. (2013) ‘A book review of Bouissac, P. 2010 Semiotics at the Circus’, Social Semiotics, 23(3): 457-459.

     

    media

     

    Project:

    • 2025 Collaborative Research Project for International and Chinese Faculty Members of the Institute of Language Sciences (2025-present) “Discourses in selling AI as retail surveillance equipment”

    • Shanghai International Studies University Tutor Academic Guidance Program (2024-present), project number 2024DSYL039

    • Shanghai International Studies University Tutor Academic Guidance Program (2023-2025), project number 2023DSYL007

    • Erasmus grant: 583€ (2017) “Social media use amongst film students, Germany”

    • Professional development grants: 36,780€ (2014 – 2016) “Civic debate on social media among UAE young female influencers”

    • Mobile Learning Research Fund grant: 4,200€ (2015) “ECL electronic Language Learning tool – digital application”

    • Start Up grant: 1,200€ (2014) “Facebook and identity in the Arab Emirates”

    • EU, Centre for the Study of Media & Culture in Small Nations, research assistant managing project (2011) “The study of media and culture in small nations” 

    • ESRC, member of research team (2003) “The global reception of the Lord of the Rings trilogy"

  • 招生与培养

    Teaching 


    Research Methods for Social Sciences (MA & PhD)

    Digital Communication and Visual Design (MA & PhD)

    PG publishing and writing (MA)

    Social Science Research Methods (MA)

    Media, Language and Cultural Studies (BA)

    Ethnographic Research and Anthropology (BA)

    British and American Society & Culture (BA)

    Digital Communication and Design (BA)

    Researching Media (BA)

    Analysing Media (BA)

    Social Media and Digital Storytelling (BA)

    Introduction to Journalism Studies (MA)

    International Journalism (MA)

    Social Media and Digital Storytelling (MA)

    Research Methodology (MA)

    Visual Communication (BA)

    Introduction to Communication Research (MA)

    Media and Cultural Criticism (BA)

    Media Lab I (BA, practical)

    International Media (BA)

    Professional Practice (MA)

    Introduction to Media Theory (BA)

    National identity, Heritage & Imagined communities (BA)

    Core Concepts (BA)

    Researching Media, Culture & Communications

    International Media (BA)

    Perspectives (BA)

    Core Concepts (BA)

    Contemporary Popular TV (BA)

    TV Genres (BA)

    Introduction to Media Theory (BA)

    Journalism (BA)

    Media, Culture & Society (BA)

    Media Studies (AS)

    American Network Television (BA)

    Film Studies (BA)

    Media and Society (BA)

    Television (BA)




    Gwen Bouvier

     

    Distinguished professor; PhD Coordinator

    Areas of special interest: social media, civic debate, digital ethnography, representation, journalism, Critical Discourse Analysis, social semiotics, multimodality and visual communication.

     

    Languages

    Dutch, English, French, German, Spanish, Swedish, Italian, Chinese (in order of decreasing aptitude).

     

    Office: Room 206, 29 Villa

    Tel: +86 17702116549

    Email: gwen.bouvier@gmail.com


虹口校区： 上海市大连西路550号5号楼607室
电话：021-35372364 021-35372393
松江校区： 上海市文翔路1550号5教楼101室
电话：021-67701865
上海外国语大学语言科学研究院 国家语委科研基地中国外语战略研究中心 版权所有