Göran  Eriksson is an internationally recognized scholar working in the field  of discourse studies, specializing in multimodality and social  semiotics. He joined SISU and the Institute of Corpus Studies and  Application in September 2024.    

His current research is linked  to the sociology of health and is concerned with multimodal  representations of healthy food and healthy eating in different  settings. Ongoing studies look at marketing and is especially interested  in how science and scientific expertise is communicated. In another  area of interest, he explores different kinds of mobile self-tracking  apps, and how such apps form peoples’ notions of health and what  constitutes a healthy lifestyle.  

He publishes extensively in  international peer-review and SCCI-index journals. His latest book is  Food Marketing and Selling Healthy Lifestyles with Science, (co-authored  with Lauren A O’Hagan). Since, 2021 he is one of the associate editors  of the SCCI-indexed journal Discourse, Context & Society.

Journal Articles (peer review)期刊文章（同行评审）

• O’Hagan,  A. Lauren and Eriksson, Göran (2024) Blurring the boundaries between  medicine and food: The canny marketing of Läkerol in early  twentieth-century Sweden. Accepted for publication in Social History of Medicine.

• Eriksson,  Göran and Kenalemang, Lame M (2023) How cosmetic apps fragmentise and  metricise the female face: A multimodal critical discourse analysis. Discourse & Communication, 17(3) 278-297.  

• Andersson,  Helen and Eriksson, Göran (2022) The masculinization of domestic  cooking: A historical study of Swedish cookbooks for men. NORMA: International Journal for Masculinity Studies. DOI:10.1080/18902138.2022.2091918   

• Chen,  Ariel and Eriksson, Göran (2022) Connoting a neoliberal and  entrepreneurial discourse of science through infographics and integrated  design: The case of ‘functional’ healthy drinks. Critical Discourse Studies 19 (3) 290-308.   

• Eriksson,  Göran (2022) Promoting extreme fitness regimes through the  communicative affordances of reality makeover television: A multimodal  critical discourse analysis. Critical Studies in Media Communication https://doi.org/10.1080/15295036.2022.2091153   

• O’Hagan  A. Lauren and Eriksson, Göran (2022) Modern Science, Moral Mothers and  Mythical Nature: A Multimodal Analysis of Cod Liver Oil Marketing in  Sweden, 1920-1930. Food & Foodways 30(4).   

• Kenalemang-Palm,  Lame M and Eriksson, Göran (2021). The scientifization of “green”  anti-ageing cosmetics in online marketing: A Multimodal Critical  Discourse Analysis. Accepted for publication in Social Semiotics.

• Eriksson,  Göran and O’Hagan, Lauren (2021) Selling “healthy” radium products with  science: A multimodal analysis of marketing in Sweden, 1910-1940. Science Communication 43(6) 740-767.  

• Breazu,  Petre and Eriksson, Göran (2021). Romaphobia in Romanian Press: The  Lifting of Work Restrictions for Romanian Migrants in the European  Union. Discourse & Communication, issue 15(2) 139-162.  

• Eriksson,  Göran and Machin, David (2020) Editorial: Discourses of ‘Good Food’:  the commercialization of Healthy and ethical eating. Discourse, Context & Media 33, Article 100365.  

• Chen, Ariel and Eriksson, Göran (2019). The making of healthy and moral snacks: A Multimodal Critical Discourse. Discourse, Context & Media 32, Article 1000347.  

• Chen,  Ariel and Eriksson, G. (2019). The mythologization of protein: a  Multimodal Critical Discourse Analysis of snacks packaging. Food, Culture and Society, 22 (4), 423-445.  

• Kroon, Åsa and Eriksson, Göran (2019). The impact of the Digital Transformation on Sport Talk Online. Journalism Practice, 13 (7), 834-852.   

• Eriksson,  Göran and Fitzgerald, Richard (2019). Web-TV as a backstage activity:  Emerging forms of audience address in the post-broadcast era. Text & Talk 39(1): 47-76.   

• Eriksson,  Göran, Camauër, Leonor and Lakew, Yuliya (2017). Ordinary People on  Television: A longitudinal study of Swedish Television, 1982–2011. Nordicom Review 38(2): 113-129.  

• Eriksson,  Göran (2016). The ‘Ordinary-ization’ of Televised Cooking Expertise: A  Historical Study of Cooking Instruction Programmes on Swedish  Television. Discourse,Context and Media 13 (2016) 29-39.   

• Eriksson, Göran (2016). Ridicule as de-legitimization of the working class in Swedish Reality Television, Journal of Language and Politics 15 (3), 304-321.  

• Eriksson, G. & Thornborrow, J. (2016). Editorial: Mediated forms of ordinary expertise. Discourse, Context & Media, 13 (Part A), 1-3.   

• Kroon, Åsa and Eriksson, Göran (2016). Messy interviews: Changing Conditions for Politicians' Visibility on the Web'. Media, Culture and Society 38 (7) 1015–1033.   

• Eriksson,  Göran (2015). Ridicule as a strategy for the recontextualization of the  working class: A multimodal analysis of class-making on Swedish reality  television. Critical Discourse Studies 12(1): 20-38.  

• Eriksson,  Göran (2014). “See the error of your ways”: Belligerent expertise and  the curative power of ‘tough love’. International Journal of Cultural  Studies 17(6): 573–589.  

• Eriksson, Göran and Östman,  Johan (2013). Cooperative or adversarial? Journalists’ enactment of the  watchdog function in political news production”. International Journal of Press/Politics 18(3): 304–324.  

• Moberg,  Ulla and Eriksson, Göran (2013). Managing ideological differences in  joint political press conferences: A study of the strategic use of the  personal pronoun ‘we’. Journal of Language and Politics 12(3): 315–334.  

• Ekström,  Mats, Eriksson, Göran, Johansson, Bengt and Wikström, Patrik (2013).  Biased Interrogations? A multimethodological approach on bias in  election campaign interviews. Journalism Studies 14(3): 423–439.  

• Ekström,  Mats, Eriksson, Göran and Kroon Lundell, Åsa (2013). Live co-produced  news: emerging forms of news production and presentation on the web. Media, Culture and Society 35(5): 620–639.  

• Eriksson,  Göran and Eriksson, Mats (2012). Managing Political Crisis: An  Interactional Approach to “Image Repair” in Political Press Conferences.  Journal of Communication Management 16 (3): 264–279.  

• Eriksson, Göran (2011). Follow-up questions in political press conferences. Journal of Pragmatics, 43 (14): 3331–3344.   

• Eriksson, Göran (2011). Adversarial Moments: A Study of Short-form Interviews in the news. Journalism: Theory, Practice and Criticism 12(1): 51–69.   

• Eriksson, Göran (2010). Politicians in celebrity talk show interviews: the narrativization of personal experiences. Text & Talk 30 (5): 529–551.    

• Kroon Lundell, Åsa and Eriksson Göran (2010). Interviews as Communicative Resource in News and Current Affairs Broadcast. Journalism Studies 11(1): 20–35.  

• Eriksson, Göran (2009). The Management of Applause and Laughter in Live Political Interviews. Media, Culture & Society 31(6):901–920.  

• Eriksson, Göran (2006). ‘Rethinking the rethinking: The problem of generality in qualitative media audience research’. Nordicom Review 27(1): 31–44).  

Other Journal Articles (Authored in Swedish)其它期刊文章（以瑞典语撰写）

• Eriksson,  Göran (2006). Politiker i bild: Visualisering av politikers yttranden i  nyhetsinslag [Politicians on the screen: The vizualization of  politicians’ utterances in the news]. Nordicom-Information 28(4): 55–66.  

• Eriksson,  Göran (1999). Om publikforskningens ”kris”: kritisk realism som  publikforskningens tredje väg [On the crisis of audience research:  critical realism as a third route for audience research]. Nordicom-Information 1999 (1-2): 39–58.

• Ekström, Mats and Eriksson, Göran (1999). Den medialiserade politikens paradoxer [The paradoxes of mediatized politics]. Nordicom-Information 1999 (4): 3–16.

Other Journal Articles其它期刊文章

• Eriksson, Göran (2014). Why study media talk?. Semiotix, 12 (1) (Guest Editor)

Special Issues (guest editor) and Editorials特刊（特邀编辑）和社论

• Eriksson, G & Machin, D (editors) (2020) Discourses of ‘Good Food’: the commercialization of Healthy and ethical eating. Discourse, Context & Media. (SI to be published January 2020).  

• Eriksson, Göran and Thornborrow, Joanna (2016). Mediated forms of ‘ordinary’ expertise. Editorial for special issue. In: Discourse, Context and Media 13 (2016)  

• Tagg,  C. , Lee, C. , Vásquez, C. , Eriksson, G. , Anderson, C. &  Fitzgerald, R. (2021). Discourse, context & media: Relevance in a  changing world. Discourse, Context & Media,

Books专著

• O’Hagan, Lauren A. and Eriksson, Göran (2025) Food Marketing and selling healthy lifestyles with science: Transhistorical perspectives. [Critical Food Studies]. Abingdon: Routledge.

Book Chapters (in English)书中章节（英文）

• Eriksson,  Göran and O’Hagan, Lauren A. (2025) Introduction. In (eds.) O’Hagan,  Lauren A. and Eriksson, Göran, Food Marketing and selling healthy  lifestyles with science: Transhistorical perspectives. [Critical Food Studies]. Abingdon: Routledge.

• O’Hagan,  Lauren A. and Eriksson, Göran (2025) From foods to nutrients: 150 years  of modern nutrition science. In (eds.) O’Hagan, Lauren A. and Eriksson,  Göran, Food Marketing and selling healthy lifestyles with science: Transhistorical perspectives. [Critical Food Studies]. Abingdon: Routledge.

• Ekström, Mats and Eriksson, Göran (2018). Press Conferences. In: Wodak, Ruth and Forchtner, Bernhard (eds), Handbook of Language and Politics. Abingdon: Routledge.

• Eriksson, Göran (2018). Critical Discourse Analysis of Reality Television. In: Flowerdew, John and Richardson, John (eds), Routledge Handbook of Critical Discourse Studies. Abingdon: Routledge.

• Eriksson,  Göran and Machin, David (2017). The Role of Music in Ridiculing the  Working Classes in Reality Television. In: Way, Lyndon CS and McKerrell,  Simon (eds.), Music as Multimodal Discourse, edited by. London: Bloomsbury Academic.

• Ekström,  Mats and Eriksson, Göran (2013). Citizen participation in journalist  discourse: Multi-platform political interviews in the Swedish election  campaign 2010. In: Tolson, Andrew and Ekström, Mats (eds), Media Talk and Political Elections in Europe and America. Palgrave McMillan: Hampshire.

• Eriksson,  Göran (2006). ‘Framing of Politicians Answers and the Mediazation of  Politics: A historical comparative study of the discourse practice of  framing in news stories’. In: Ekström, Mats, Kroon, Åsa and Nylund Mats  (eds), News from Interview Society. Nordicom Göteborg.  

Books (in Swedish)书籍（瑞典语）

• Eriksson,  Göran, Larsson, Larsåke och Moberg, Ulla (2013) Politikernas arena: En  studie om presskonferenser på regeringsnivå [The Politicians’ Arena: A  study of govermental press converences]. Lund: Studentlitteratur.

• Eriksson,  Göran (2002) Den televiserade politiken – Studier av debatt- och  nyhetsjournalistik [Televised politics – Studies of debates and News  Journalism]. Örebro Studies in Media and Communication [dissertation].

• Ekström,  Mats and Eriksson, Göran (1998) Avslöjande journalistik och  underhållande dramatik [Investigating Journalism as Entertaining  dramas]. Arbetsrapport, Högskolan i Örebro.

• Ekström, Mats and Eriksson, Göran (1996) Det iscensatta talet på tv [Scripted interaction on Television]. Högskolan i Örebro.

Book Chapters (in Swedish)书中章节（瑞典语）

• Eriksson,  Göran (2007) Allt är inte vad det ser ut att vara: Om  nyhetsjournalistikens vinklingar och klipp, I: Ekström, M och Kroon, Å  (red) Paketerad politik – Elva essäer om journalistik och medier,  Carlsson bokförlag, Stockholm.

• Eriksson, Göran (2006)  ”Det här är lycka”: Om sportjournalistikens inkluderande mekanismer. I:  Camuër, L och Nohrstedt, SA (red), Mediernas Vi och Dom, SOU2006: 21.  

• Eriksson  Göran (2005) 'Göbber å kärringar, huk er i bänkera', för nu ladder han  ôm!' – Om TV, politiker som kändisar och en förändrad medborgarroll, I:  Blom, A (red) I mediernas våld, SOU: JU 2004:7.

Chapters in Textbooks (in Swedish)教科书中的章节（瑞典语）

• Eriksson,  Göran and Machin, David (2019). Multimodal analys av audiovisuell  kommunikation [Multimodal Analysis of Audiovisual Communication]. In:  Ekström, M and Johansson, B, Metoder i medie- och kommunikationsvetenskap (ss. 255-276). Lund: Studentlitteratur AB.

• Eriksson,  Göran and Östman, Johan (2010) Receptionsanalys [Reception Analysis]  In: Ekström, M and Larsson, L (eds) Metoder i kommunikationsvetenskap  [Methods in Communication Research] Second and revised edition, Lund:  Studentlitteratur.

• Eriksson, Göran (2000)  Receptionsanalys [Reception Analysis] In: Ekström, M and Larsson, L  (eds) Metoder i kommunikationsvetenskap [Methods in Communication  Research], Lund: Studentlitteratur.

Book Reviews书评

• Moving  Bodies 2004:2, Tema Sport og medier Peter Dahlén, Matti Goksøyr &  Lars Tore Ronglan (red) Oslo: Norges Idrettshøgskole 2004  (Idrottsforum.org 050503)

• Sport, medier og journalistikk: Med fotballandslaget til EM Knut Helland Oslo: Fagbokforlaget 2003 (Idrottsforum.org 051005)

• National  Pastime: How the Americans Play Baseball and the Rest of the World  Plays Soccer Stefan Szymanski & Andrew Zimbalist Washington, D.C.:  Brookings Institution Press 2005 (Idrottsforum.org 060830)

• The  Economics of Sport and the Media Claude Jeanrenaud & Stefan Késenne  (red) Cheltenham, Gloucs: Edward Elgar 2006 (Idrottsforum.org 070314)

• Understanding Sports Culture Tony Schirato London: Sage Publications 2007 (Idrottsforum.org 080319)

• Sport och medier: En introduktion Peter Dahlén Kristiansand: IJ-forlaget 2008 (Idrottsforum.org 090325)

• Sport, Media and Society Eileen Kennedy & Laura Hills Oxford: Berg Publishers 2009 (Idrottsforum.org 100421)

Projects研究项目