Publications
books
Bouvier, G. and Rasmussen, J. (2022) Qualitative Research Using Social Media. London: Routledge. (second edition forthcoming 2026)
edited books
Bouvier, G. and Rosenbaum, J. E. (2020) Twitter, the Public Sphere, and the Chaos of Online Deliberation. London: Palgrave Macmillan.
Chiluwa, I. and Bouvier, G. (2019) Twitter: Global Perspectives, Uses and Research Techniques. New York, NY: Nova Science.
Chiluwa, I. and Bouvier, G. (2019) Activism, Campaigning and Political Discourse on Twitter. New York, NY: Nova Science.
Bouvier, G. (2016) Discourse and Social Media. London: Routledge.
special issues
Bouvier, G. and Samoilenko, S. (forthcoming 2026) Lifestyle politics and social media activism. Critical Discourse Studies.
Bouvier, G. and Way, L. C. (2021) Everyday politics and social media. Social Semiotics, 31(3).
Rosenbaum, J. E. and Bouvier, G. (2020) Twitter, social movements and the logic of connective action, Participations, 17(1).
Bouvier, G. (2015) Special issue on Social Media, Culture and Discourse, Journal of Multicultural Discourses, 10(2).
journal papers
Bouvier, G. and De Leonardis, F. (forthcoming 2027) ‘Europe Started Here’:
The Medea Monument in Batumi as a Site of National Pedagogy’. Discourse & Communication.
Bouvier, G. and Li, W. (2026) ‘Being aware of ethnocentricity in regard to notions of justice injustices when doing discourse analysis: analyzing a social media hashtag supporting women Afghanistan’. Journal of Multicultural Discourses. https://doi.org/10.1080/17447143.2026.2624088
Jin, S. and Bouvier, G. (2025) ‘Cancel Culture and Trigger-Ready Fragmented Interest Groups: The case of Depp versus Amber Heard’, TV and New Media, 26(1): 17-30. https://doi.org/10.1177/15274764241277465
Bouvier, G. and Jin, S. (2025) ‘Social media and the new canon of use for social protests: The case of cutting hair to show solidarity with the women of Iran’, Discourse, Context and Media, 64. https://doi.org/10.1016/j.dcm.2025.100867
Bouvier, G., Geng, Q. and Zhao, W. (2025) ‘Evaluating the American-Chinese Trade War on Chinese Social Media: Discourses of nationalism and rectifying a humiliating past’, Critical Discourse Studies, 22(5): 511-530. https://doi.org/10.1080/17405904.2024.2331183
Bouvier, G. and Machin, D. (2023) ‘#Stand with women in Afghanistan: Civic participation, symbolism, and morality in political activism on Twitter’, Discourse & Communication, 17(6), 721-740. https://doi.org/10.1177/17504813231174802
Zhao, W. and Bouvier, G. (2023) ‘Visually representing Cervical Cancer in a Government Social Media Health Campaign in China: Moralizing and abstracting women’s sexual health’, Visual Communications, 22(3), 469-487. https://doi.org/10.1177/14703572231170343
Zhao, W. and Bouvier, G. (2022) ‘Where Neoliberalism Shapes Confucian Notions of Child Rearing: Influencers, experts and discourses of intensive parenting on Chinese Weibo’, Discourse, Context and Media, 45. https://doi.org/10.1016/j.dcm.2021.100561
Bouvier, G. and Way, L. C. (2021) ‘Revealing the Politics in ‘Soft’, Everyday Uses of Social Media: The challenge for Critical Discourse Studies’, Social Semiotics, 31(3): 345-364. https://doi.org/10.1080/10350330.2021.1930855
Bouvier, G. and Chen, A. (2021) ‘The Gendering of Healthy Diets: A multimodal discourse study of food packages marketed at men and women’, Gender & Language. 15(3): 347-368. https://doi.org/10.1558/genl.18825
Bouvier, G. and Wu, Z. (2021) ‘A Sociosemiotic interpretation of cultural heritage in UNESCO legal instruments: A corpus-based study’, International Journal of Legal Discourse. 6(2): 229-250. https://doi.org/10.1515/ijld-2021-2055
Bouvier, G. and Machin, D. (2021) ‘What Gets Lost in Twitter ‘Cancel Culture’ Hashtags? Calling out racists reveals some limitations of social justice campaigns’, Discourse & Society, 32(3): 307-327. https://doi.org/10.1177/0957926520977215
Bouvier, G. and Chen, A. (2021) ‘Women and Fitness on Weibo: The neoliberalism solution to the obligations of Confucianism’, Social Semiotics, 31(3): 440-465. https://doi.org/10.1080/10350330.2021.1930849
Bouvier, G. (2020) ‘Racist Call-Outs and Cancel Culture on Twitter: The limitations of the platform’s ability to define issues of social justice’, Discourse, Context & Media, 38: 2211-6958. https://doi.org/10.1016/j.dcm.2020.100431
Rosenbaum, J. E. and Bouvier, G. (2020) ‘Twitter, Social Movements and the Logic of Connective Action: Activism in the 21st century – an introduction’, Participations, 17(1). https://www.participations.org/17-01-08-rosenbaum.pdf
Bouvier, G. (2020) ‘From ‘Echo Chambers’ to ’Chaos Chambers’: Discursive coherence and contradiction in the #MeToo Twitter feed’, Critical Discourse Studies, 19(2): 179-195. https://doi.org/10.1080/17405904.2020.1822898
Bouvier, G. (2020) ‘Is Social Media Activism Really Activism?’, Participations, 17(1): 217-222. https://www.participations.org/17-01-13-bouvier.pdf
Bouvier, G. (2019) ‘How Journalists Source Trending Social Media Feeds: A critical discourse perspective on Twitter’, Journalism Studies, 20(2): 212-231. https://doi.org/10.1080/1461670X.2017.1365618
Bouvier, G. and Machin, D. (2018) ‘Critical Discourse Analysis and the Challenge of Social Media: The case of news texts’, Review of Communication, 18(3): 178-192. https://doi.org/10.1080/15358593.2018.1479881
Bouvier, G. (2018) ‘Clothing and Meaning Making: A multimodal approach to the women’s abayas’, Visual Communication, 17(2): 187-207. https://doi.org/10.1177/1470357217742340
Bouvier, G. (2016) ‘Discourse in Clothing: The social semiotics of modesty and chic in hijab fashion’, Gender and Language, 10(3): 364-385. https://doi.org/10.1558/genl.v10i3.32034
Bouvier, G. (2016) ‘Social Media and its Impact on Intercultural Communication: The challenges for a discourse approach’, Journal of Communication Arts, 34(3): 25-59. https://so02.tci-thaijo.org/index.php/jcomm/article/view/86005/110956
Bouvier, G. (2015) ‘What is a Discourse Approach to Twitter, Facebook, YouTube and other Social Media: Connecting with other academic fields’, Journal of Multicultural Discourses, 10(2): 149-162. https://doi.org/10.1080/17447143.2015.1042381
Barry, W. and Bouvier, G. (2012) ‘Cross-Cultural Communication: Arab and Welsh students’ use of Facebook’, Journal of Arab and Muslim Media Research, 4(2-3): 165-184. https://doi.org/10.1386/jammr.4.2-3.165_1
Bouvier, G. (2012) ‘How Facebook Users Select Identity Categories for Self-presentation’, Journal of Multicultural Discourses, 7(1): 37-57. https://doi.org/10.1080/17447143.2011.652781
Bouvier, G. (2005) ‘Breaking News: The first hours of the BBC coverage of 9/11 as a media event’, Journal for Crime, Conflict and the Media, 1(4): 19-43.
book chapters
Bouvier, G. and Afzaal, M. (forthcoming 2026) ‘Discourse Studies and Social Media’, In: Nesi, H. & Milin, P. (eds) International Encyclopaedia of Language and Linguistics, 3rd Edition. Elsevier.
Bouvier, G. and Geng, Q. (2024) ‘Judged by social media: Reputation, authenticity and moral character in the celebrity trial of Johnny Depp versus Amber Heard’, In: Ouvrein, G., Jorge, A. & Van den Bulck, H. (eds) Audience Interactions in Contemporary Celebrity Culture: Approaches from Across Disciplines. Washington DC: Lexington Books, pp. 151-170.
Bouvier, G. (2024) ‘Where Neoliberal and Confucian Discourses Meet: The case of female fitness influencers on Chinese social media’, In: Shi, X. (ed) Handbook of Cultural Discourse Studies. London: Routledge, pp. 367-386.
Bouvier, G. (2023) ‘From ‘echo chambers’ to ’chaos chambers’: Discursive coherence and contradiction in the #MeToo Twitter feed’, In: KhosraviNik, M. (ed) Social Media Critical Discourse Studies. London: Routledge.
Bouvier, G. and Rosembaum, J. E. (2020) ‘Communication in the Age of Twitter: The Nature of Online Deliberation’, In: Bouvier, G. and Rosembaum, J. E. (eds) Twitter, the Public Sphere, and the Chaos of Online Deliberation. New York, NY: Springer. pp 1-22.
Bouvier, G. and Machin, D. (2020) ‘Critical Discourse Analysis and the Challenge of Social Media: The Case of News Texts’, In: Martinez Guillem, S. & Toula, Christopher M. (eds) Critical Discourse Studies and/in Communication: Theories, Methodologies, and Pedagogies at the Intersections. London: Routledge. pp 178-192.
Bouvier, G. and Rosembaum, J. E. (2020) ‘Afterword: Twitter and the Democratization of Politics’, In: Bouvier, G. and Rosembaum, J. E. (eds) Twitter, the Public Sphere, and the Chaos of Online Deliberation. New York, NY: Springer. pp 315-324.
Bouvier, G. and Chiluwa, I. (2019) ‘Introduction: Twitter – Global Perspectives, Civic Culture and Moral Affect’, In: Chiluwa, I. & Bouvier, G. (eds) Twitter: Global Perspectives, Uses and Research Techniques. New York, NY: Nova.
Bouvier, G. and Cheng, L. (2019) ‘Understanding the Potential of Twitter for Political Activism’, In: Chiluwa, I. & Bouvier, G. (eds) Activism, Campaigning and Political Discourse on Twitter. New York, NY: Nova.
Bouvier, G. (2014) ‘British Press Photographs and the Misrepresentation of the 2011 ‘Uprising’ in Libya: A Content Analysis’, In: D. Machin (ed) Visual Communication. Berlin: De Gruyter Mouton, 281-299.
Bouvier, G. and D. Machin (2013) ‘How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach’, In: Pennock-Spek, B. & Del Saz Rubio, M.M. (eds) The Multimodal Analysis of Television Commercials, University of Valencia Press, Valencia.
Bouvier, G. (2007) ‘Breaking News: The First Hours of the BBC Coverage of 9/11 as a Media Event’, In: T. Pludowski (ed) How the World's News Media Reacted to 9/11. Spokane, WA: Marquette Books, 51-83.
reviews
Zhao, W. and Bouvier, G. (2021) ‘Visualizing Digital Discourse’, Social Semiotics, 34(3): 512-513.
Bouvier, G. (2013) ‘A book review of Britpop and the English Music Tradition (Ashgate Popular and Folk Music Series)’, Perfect Beat, 14(1): 84-85.
Bouvier, G. (2013) ‘A book review of Bouissac, P. 2010 Semiotics at the Circus’, Social Semiotics, 23(3): 457-459.
media
Bouvier, G. (2025) “Les internautes chinois se moquent de la guerre commerciale de Trump” La Gazette, 18 Apr. https://www.lagazettefrance.fr/index.php/article/les-internautes-chinois-se-moquent-de-la-guerre-commerciale-de-trump
Bouvier, G. (2025) Agence France Presse, interview (for sidebar to US-China trade war 2025 - AI generated videos on social media. https://www.france24.com/en/live-news/20250418-chinese-vent-anger-at-trump-s-trade-war-with-memes-mockery
Bouvier, G. (2025) From Tweets to the Streets: Mobilising Collective Political Identities in #EndSARS and #ThisFlag, 14th seminar of the Global South Network (GSN) seminar series Phase IV (Jan-December 2025). Leicester University, 9/04, URL: https://youtu.be/7RTZ5-Zs97k
consulted for Powers, E. (2023) ‘Can Blur really be cool again? Inside the strange rebirth of Britpop’. The Independent (UK national newspaper) 30/06, URL: https://www.independent.co.uk/arts-entertainment/music/features/britpop-blur-pulp-brexit-oasis-b2383800.html
Bouvier, G. (2023) ‘Culture champions making their mark on TikTok’, The Straits Times (Singapore national newspaper) 06/03.
Bouvier, G. (2021) ‘Power of the Hashtag Power of the hashtag: Cancel culture’s shaky legacy’, Frontline – the Hindu (India) 25/9, URL: https://frontline.thehindu.com/dispatches/power-of-the-hashtag-cancel-cultures-shaky-legacy/article36663918.ece
Bouvier, G. (2021) ‘Cancel Culture, Twitter, and social justice’. CARP Research Lab, URL: https://www.youtube.com/watch?v=VDONmIUI-Xk&ab_channel=CARPResearchLab
Bouvier, G. (2021) ‘#MeToo, #MuteRKelly and the shaky legacy of cancel culture’. Deutsche Welle, URL: https://www.dw.com/en/metoo-muterkelly-and-the-shaky-legacy-of-cancel-culture/a-59284430
Bouvier, G. (2021) ‘Cancel-culture and anti-racism on social media’. Voice of Islam Radio, URL: https://soundcloud.com/voislam/breakfast-show-podcast-16-06-2021-cancel-culture-justice-or-oppressive-shopping-habits
Bouvier, G. (2021) Highbrow Drivel. Podcast with host Anthony Jeannot and stand-up comedian Sikisa, 31/1/21. URL: https://www.highbrowdrivel.com/cancel-culture-w-sikisa-twix-bostwick-barnes-dr-gwen-bouvier/
Bouvier, G. (2018) ‘Why Twitter is unfit as an arena for democratic debate’, RTE Brainstorm. URL: https://www.rte.ie/eile/brainstorm/2018/0227/943992-why-twitter-is-unfit-as-an-arena-for-democratic-debate/
Bouvier, G. (2018) ‘Has social media turned free speech into hate speech?’, RTE Brainstorm. URL: https://www.rte.ie/eile/brainstorm/2018/1107/1009221-has-social-media-turned-free-speech-into-hate-speech/
Bouvier, G. (2018) Big data, robots, AI, jobs, social media and online privacy, RTE Radio 1 panel, 25/11/18. URL: https://www.youtube.com/watch?v=QeytMRdycIA&t=315s
Project:
2025 Collaborative Research Project for International and Chinese Faculty Members of the Institute of Language Sciences (2025-present) “Discourses in selling AI as retail surveillance equipment”
Shanghai International Studies University Tutor Academic Guidance Program (2024-present), project number 2024DSYL039
Shanghai International Studies University Tutor Academic Guidance Program (2023-2025), project number 2023DSYL007
Erasmus grant: 583€ (2017) “Social media use amongst film students, Germany”
Professional development grants: 36,780€ (2014 – 2016) “Civic debate on social media among UAE young female influencers”
Mobile Learning Research Fund grant: 4,200€ (2015) “ECL electronic Language Learning tool – digital application”
Start Up grant: 1,200€ (2014) “Facebook and identity in the Arab Emirates”
EU, Centre for the Study of Media & Culture in Small Nations, research assistant managing project (2011) “The study of media and culture in small nations”
ESRC, member of research team (2003) “The global reception of the Lord of the Rings trilogy"

